A web design is compared to the human body. Each part has its own function that when put together functions as one. This means, each part contribute to the execution of the whole site. One wrong move could lead to losses. To have an effective website, this infographic tries to break down the parts and explain the function of each.
One of the most challenging works for web designers is to design a website that is friendly to elderly users. Note that you may benefit from making your website friendly to seniors for older folks have a lot of time to spend and money as well. The key in making your services and products available to seniors is to make your website as friendly as possible to elderly users. Here are web design tips to help you:
Make Fonts Larger. Have you seen keyboards that are specifically for the use of the elderly? You can see high contrast keyboards as well as large type-faced ones. This is to facilitate ease of use for the elderly. As such, designing your website to have large type-faced fonts are essential in order to facilitate ease of use for the elderly.
Avoid Flashing Advertisements. Attention-grabbing advertisements may be great for kids. However, for the elderly, it can be downright irritating and may hurt the eyes. Take note that most elderly wear glasses and such flashing ads will reflect on their reading glasses, which can cause eye strain. You beat the purpose of making your website elderly-user friendly if you have ads that flash light Christmas lights.
Avoid Complex Layouts. Residents in a Bluebird Care (West Minster & City of London) facility may take interest in learning how to use the computer. This can be a part of their leisure activities, especially in the afternoon when there’s nothing much to do or therapies to go to. Layouts that make navigating confusing is not beneficial as it would make teaching, showing and learning the basics of using the computer more difficult. Chances are, the elderly may not stay too long when they reach your website as they feel anxious whenever they do.
Ensure that most tasks will entail clicking of the mouse. For instance, you availed of care at home Mayfair services for your old folks at home. You are confident that someone will look after them when you are away on a business trip. You would want to talk to them via the internet messaging services instead of calling them, right? Calls may become too costly. As such, it would be great to have the senior learn how to use the computer. If you have a website design that can facilitate typing by clicking the letters on the screen, that would be a great plus factor, right? The elderly will be using the services as well as their children. Sounds like hitting two birds with one stone, right?
Avoid using embedded links on words. When you want an elderly to go to a particular page, it is best to use “click here,” “go here,” “go to this page.” This is an obvious link to them and is a clear indication that they are going to that page instead of embedding links in keywords.
With an elderly-user friendly website, you are in a better position to attract more visitors to your website. It is just logical to design a website that is meant to service the elderly be friendly for the elderly.
You have decided to join the online business world. You’ve read about almost everything on online marketing strategies and learned that the very first step is to build your company profile online through your own website. Let’s face it, because you own a small business, investments are vital – and where you put your investment must be carefully considered as you think of the return of investment (of course!). It is understood that you are operating on a shoestring budget for now. Added to this, you know that your website is vital for your branding and marketing.
You want to sell your product or service in your website and that any visitor is a potential client. First impression lasts. Build a good impression by avoiding these common mistakes of business websites. You may avoid losing thousands in revenues as well.
Website is a mess. Before making a design, know what you want first. Who are the potential market? What is the demographic? These should be reflected in your website. Users should easily discover on the first page where to go next as they are in your site. Experts say that when a visitor comes in and in 3 seconds they have a difficulty understanding the site or are confused what to do next, the website is not worth visiting again. So they leave and never come back.
Unclear or No call to action. Your website should always indicate what to do next. Visitors come to your site knowing what they want. So, lead them what to do next (remember the 3 seconds rule).
Content is uninteresting or not updated. It is such a tragedy that you spent time and money building your website but does not update it. Visitors are potential clients (if haven’t established customers yet) so they would want to know your latest product prices as well. Blogs must be up to date. Note that the more blogs you post, the more likely you will get more visitors. Think about a visitor being disappointed because he sees that your last blog post was 2 years ago. The customer will think that the products are of the same age as well and leave ASAP. Moreover, nowadays, users often surf using their smartphones. Your website should be compatible with that platform as well.
Spreading yourself too thin. Remember delegating? These mistakes may be because you are too focused trying to avoid costs that you do everything yourself. Tsk tsk tsk. Too focused on ROI? You don’t need to spend too much on your website. At least, someone with experience in design who understands what you want may do your website justice and who knows, get you visitors and generate leads.
What other mistakes do you think business owners make?